Where Next Developer platform for Where Next

Where Next Connector

Connect your WordPress places and events to the Where Next app.

Where Next Connector adds structured Where Next information to your existing WordPress content. Visitors can send places and events directly to Where Next, while you remain in control of the source content and field mappings.

Built for places and events

Map standard WordPress fields, custom fields and public taxonomies to the Where Next tag specification. The Connector can work with posts, pages and supported custom post types, including location and event content.

  • Add Where Next meta tags and deep links to your content
  • Map existing WordPress data without duplicating it
  • Support both place and event content
  • Add a customisable Send to Where Next button
  • Refresh content from its source URL when details change
  • Review missing information using the Content Quality dashboard
  • Keep your website as the authoritative source of the content

Free

The free version provides everything required to connect compatible WordPress content to Where Next.

  • Place and event field mappings
  • Where Next tags and deep links
  • Customisable Send to Where Next button
  • Selected post type support
  • Content Quality dashboard
  • Per-content settings and preview tools
  • Plugin updates from wherenext.dev

Pro

Where Next Connector Pro adds advanced display controls, automation and privacy-conscious analytics.

  • Automatic button placement
  • Display templates and positioning
  • Device targeting
  • Desktop QR codes
  • Click analytics and reporting
  • CSV analytics export
  • Configurable data retention

Analytics can record button clicks, content ID, page URL, time, device category and button mode. It does not store IP addresses, cookies or complete user-agent strings.

Pro costs £39 per year for a single website.

Free and Pro use the same plugin package. Entering a valid Pro licence activates the additional features in place, so there is no separate Pro plugin to install.

How it works

  1. Install and activate Where Next Connector.
  2. Select the post types containing your places or events.
  3. Map your existing WordPress fields to the Where Next tags.
  4. Review content quality and correct any missing details.
  5. Add or automatically display the Send to Where Next button.

Requirements

  • WordPress 6.0 or later
  • PHP 8.0 or later
  • Public HTTPS pages for content being shared with Where Next

Get started

Download the universal Connector plugin, install it on your WordPress website and follow the setup guide.